Great West Way launches Green Travel campaign

GWR Train Travel
GWR Train Travel

Great West Way has announced the launch of its Green Travel campaign in collaboration with Great Western Railway and Rough Guide.

This campaign aims to highlight green travel experiences along the Great West Way, promoting sustainability, connectivity, and responsible tourism. The campaign is expected to generate an estimated reach of over 1.5 million potential visitors.

The campaign highlights how visitors can discover and unwind whilst enjoying award-winning, locally sourced dishes, exploring historic landmarks and World Heritage Sites, all whilst making the most of sustainable travel along the Great West Way travelling on GWR trains and buses, using the Great West Way Discoverer pass.

The integrated campaign includes content hosted by Rough Guide, including Destinations on the Great West Way, Travel the Great West Way and the British Travel Journal. There are also integrated digital and PR campaigns on Facebook and Google responsive advertising. Visitors can also enter a competition to win a sustainable trip along the Great West Way with prizes from Whatley Manor, Savill Garden, Roman Baths and Stonehenge.

Fiona Errington, Head Of Marketing at Great West way said, “We’re helping visitors to plan their sustainable visit detailing the variety of places along the way and how they can enjoy a visit with sustainable travel, eco-friendly stays and sustainable, locally sources products.”

Chris Lund, Senior Marketing Manager from Great Western Railway said, “GWR’s Great West Way Discoverer pass is a hassle free way to connect train and bus travel in one ticket, allowing you visit some of Wiltshire and the surrounding area’s awe-inspiring local attractions, such as Stonehenge or Bristol’s Clifton Suspension Bridge. Or simply use it to help navigate the best of Wiltshire and the West of England’s Christmas markets including Salisbury, Bath and Bristol. With 1-day Discoverer pass ticket starting at only £27.50, it makes a great value-for-money option and allows unlimited off-peak travel.”

Click here to discover more about the Green Travel campaign.