The first edition of a brand new magazine showcasing the Great West Way, Britain’s newest touring route, was launched during English Tourism Week.
The Great West Way Travel Magazine features 84 pages of informative articles and stunning photography brimming with inspiration to explore further, delve deeper and uncover the essence of this unique part of England. It presents a series of inspirational themed features, articles and ideas suitable for visitors travelling along the route by road, rail, water, on bike or on foot.
The magazine, which can be viewed here, highlights the extraordinary variety of amazing tourism destinations and experiences along the route, each with something unique to offer. From idyllic countryside, beautifully quaint villages to elegant towns and buzzing cities, a route where creativity and culture rub shoulders with world-famous heritage.
“The Great West Way Travel Magazine will really help to bring the route to life, inspiring our readers to find their very own slice of England,” said Editor-in-Chief Jessica Way.
“With so much to see and do along the route, this new high-quality magazine we are sure we will ignite readers’ imaginations, and as a result, stimulate unforgettable travel experiences.
“Taking the paths from London to Bristol, based on ancient routes, we’re offering curious visitors lots of great suggestions to get off the beaten track, and with such an exceptional choice of places to stay, from family-run hotels to boutique B&Bs, feel spoilt for choice in making the trip their own,” she added.
A total of 100,000 printed copies have been printed and will be distributed throughout 2019. They’re being distributed at UK airports (Heathrow, Gatwick, Bristol, Southampton); international airports including New York, Chicago, Newark, Washington, Atlanta and Boston; business class lounges; railway lounges; Eurotunnel (Folkestone & Calais); Eurostar (London, Brussels, Paris); selected hotels; key London outlets; cruise terminals and visitor information centres. They’ll also be distributed via VisitBritain overseas offices, at travel exhibitions and events, plus via Great West Way Official Tour Operators and the Great West Way Ambassador network.
The Great West Way Travel Magazine is available to buy from WH Smith outlets (57 travel stores and 105 high street stores) within a 2-hour travel time of the route.
Digital copies are being distributed across all major digital platform providers including Readly, Magzter and PressReader and via www.GreatWestWay.co.uk.
David Andrews, Director, Great West Way said: “Thanks to our partnership with Contista Media, and with the support of VisitEngland’s Discover England Fund, we are delighted to launch this high-quality, inspirational Great West Way Travel Magazine.
“The response we’ve had from tourism businesses and destinations along the route has been tremendous. The new magazine helps bring the story of the Great West Way to life in a compelling and engaging way, and will have a significant impact on contributing to our target of attracting an additional 1.5 million visitors to the route over 10 years.”