Hard Rock Cafe London has launched a new curated offering, The Back Room Cocktail Experience. The four-track tasting includes cocktails, paired bites and storytelling in a guided format held inside The Back Room, a hidden space behind the original Old Park Lane cafe.
Created for Londoners who enjoy immersive food and drink, the two-hour event reimagines The Back Room as a low lit, speakeasy style hideaway. DJs from the Pete Tong Academy set the tone while each track is served with its own cocktail and paired plate.
The sessions run every Friday and Saturday evening as a four-course tasting journey, with each track introducing a different cocktail and pairing. The menu puts a twist on classic serves, from modernised martini variations with smoked salmon crostini to brighter or spiced cocktails matched with warm savoury bites, rounded off with an elevated chocolate pairing. Guests can personalise elements of their drinks through small additions and finishing details.
The Back Room provides a more intimate drinking experience than traditional cocktail bars in London, centred around craft, music and a sense of discovery.
Eric Martino, President Cafe & Retail Division for Hard Rock Cafe said, “The relaunch of The Back Room represents a defining moment for Hard Rock as we continue to evolve and reimagine what immersive hospitality can be. The Back Room Cocktail Experience is a thoughtfully curated, four-course journey designed to tantalize all the senses, melding artful mixology, storytelling, flavour, and atmosphere into one cohesive experience. It honours our heritage while tapping into the creativity and cultural energy of today. The Back Room is where our legacy meets a new generation of discovery, and there is truly nothing else like it in the city right now.”
The Back Room Cocktail Experience runs from 7pm – 9pm on Fridays, and 6pm – 8pm on Saturdays. Tickets cost £49.95 per person and bookings are required. Additional experience days and times will be scheduled in 2026.
Alongside the Friday and Saturday sessions, The Back Room is now open seven days a week, providing a new option for pre-dinner drinks, date nights and relaxed early evening gatherings. For more information visit www.hardrock.com or shop.hardrock.com.
