Hard Rock Cafe reopen London restaurants with new Safe+Sound Programme

Hard Rock Cafe London
Hard Rock Cafe London

Hard Rock Cafe has reopened its London venues, including the first and original Hard Rock Cafe London restaurant on Old Park Lane and its European flagship Hard Rock Cafe Piccadilly Circus, which launched in September 2019.

Diners, including groups of up to two households are invited to enjoy fresh, high-quality items from Hard Rock Cafe’s menu, which includes award-winning steak burgers such as The Original Legendary® Burger and The Big Cheeseburger. Other guest favourites include the Vegan Moving Mountains Burger™, Grilled Chicken Sandwich, Classic Wings, Golden Onion Rings and more.

Guests can book in advance via the Hard Rock Cafe website, and walk-ins will be accommodated if possible. The Rock Shops at both venues are also open for fans of the Hard Rock Cafe merchandise.

To keep guests and team members safe, Hard Rock Cafe has implemented the SAFE+SOUND programme featuring guidelines developed in collaboration with leading worldwide health and sanitation partners, including ECOSURE and NSF International.

The SAFE+SOUND programme is designed to complement and fully support the latest local and national Government guidance, as well as incorporating Hard Rock Cafe’s additional safety precautions. These include:

  • State-of-the-art, non-invasive temperature checks for all staff and guest before entering the premises
  • A dedicated Clean Team in-restaurant to regularly sanitise all high-touch areas such as bathrooms, tables, seating, menus and door handles
  • Full sanitation of the location each night
  • Extensive employee training on COVID-19 precautionary measures
  • Hand sanitation stations for guests and team members throughout the restaurants
  • Mandatory facial coverings and gloves for all team members
  • Menus (where allowed) with antibacterial coating, as well as contactless menu options
  • Reduced capacity to allow for 2 metre social distancing
  • Effective people flow with floor signage and staff management of queues around entry and exit points
  • Retail returns in the Rock Shops will be kept for 72 hours in a safe place off the shop floor

Stephen K Judge, President of Cafe Operations for Hard Rock International said, “The health and safety of guests, team members and their families is, and has always been, Hard Rock’s highest priority. Over the past few months, Hard Rock Cafe has worked tirelessly with our partners at ECOSURE and NSF International, as well as with local, state, federal and global public health agencies to develop the SAFE+SOUND programme. As we continue to navigate this new way of life, we are committed to providing a safe and healthy dining environment for our guests and team members.”

Des Addis, General Manager at Hard Rock Cafe Piccadilly Circus said, “Love All, Serve All is at the heart of our culture at Hard Rock Cafe, and this is exactly the sentiment we have taken in our plans to reopen, with a superior guest experience in mind. Guests can expect a very warm – but of course socially distanced – welcome back. This period hasn’t been easy on retailers – Hard Rock Cafe even celebrated our 49th birthday during lockdown this year – so we can’t wait to help the city get back on its feet again.”

For more information on the SAFE+SOUND programme, reopening dates for other cities or to make a booking visit www.hardrockcafe.com.

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