Lake District’s Sales & Marketing Director shortlisted for ‘Director of the Year’ award

Jennifer Cormack has been shortlisted in the Non-Executive Director category at the North West & Isle of Man Director of the Year Awards, in recognition of her role as a Cumbria Tourism Board Director. The annual awards represent the pinnacle of leadership and business excellence highlighting the significant contribution business leaders make to society and the region’s economic prosperity. The event will celebrate the achievements of the region’s leaders from all sectors and directors from diverse regional businesses.

Jennifer is the Sales and Marketing Director at Windermere Lake Cruises, ch airs the English Lake District China Forum and was voted onto the Board of Directors at UKinbound last year – the only trade association to represent the country’s inbound travel industry.

The winners will be revealed at the prestigious Institute of Directors awards ceremony at The Hilton in Manchester on Thursday 14 May 2020.

Jennifer Cormack said, “I’m absolutely thrilled to have been shortlisted and I’m so grateful to those who nominated me. Collaborative working has never been as important as it is right now, given the challenges we are all working through. However, we work through it together as a team, and calm seas never made a good sailor.

“It is always such a pleasure working with the members of staff and fellow Board Directors at Cumbria Tourism, but also working closely with businesses from across Cumbria and the North of England to strengthen the wider Cumbrian economy. I feel truly humbled to be recognised by the IoD in this way, which motivates me even further to do whatever I can to steer us through these challenging times faced by so many many amazing businesses.”

Managing Director of Cumbria Tourism, Gill Haigh said, “Cumbria Tourism is the county’s largest membership organisation, representing approximately 2,500 member businesses and we are extremely fortunate to have such a strong and supportive Board who, between them posses a wealth of expertise and a shared ambition for Cumbria Tourism members.

“It’s not exaggeration to say that Jennifer is a real powerhouse in the tourism industry, working internationally, national, regionally and here in Cumbria and she brings that same level of energy and commitment to Cumbria Tourism. Along with Cumbria Tourism’s Board and staff, I wish Jennifer the best of luck following this well-deserved nomination.”

To find out more about the work of Cumbria Tourism, please visit the website.