Leisure Pass Group rebrands to ‘Go City’

Leisure Pass Group rebrands to 'Go City'

Leisure Pass Group have rebranded to “Go City.” The company has revolutionised how travellers sightsee with an innovative, mobile-based product. For a low price, Go City passes give customers access to a wide range of attractions and tours with no further payment at the gate, thereby giving visitors the freedom to do what they want, when they want while making savings.

The rebrand to Go City follows its expansion to more than 25 cities spread across four continents, with the most recent additions of Amsterdam and Stockholm.

Jon Owen, Go City CEO said, “As travel continues to rebound, we are excited to grow our footprint, and to continue to elevate the way people see and experience the world’s greatest destinations.

“Our digital-first approach provides the freedom to ditch traditional, fixed itineraries as customers love the combination of great savings and flexibility that we offer.”

While continuing to equip travellers with a better way to sightsee via its huge range of experiences, including museums, observation decks, cruises, theme parks and under-the-radar spots, the company will also focus on new brand pillars:

  • Go save — Go City offers incredible savings versus buying tickets at the gate, so travellers can see more and pay less.
  • Go see it all — From iconic landmarks to unmissable experiences, travellers and locals can see and experience more with an extensive, unparalleled attraction lineup.
  • Go your way — With everything you need on one pass, Go City gives travellers the freedom to see what they want, when they want. Users can plan their itineraries in advance, or be spontaneous and choose attractions as they go, and have the freedom to change their plans on the fly.

Owen continues to say, “Go City provides travelers with peace of mind with its contactless, mobile passes and the ability to change plans. Because of this confidence in our product, customers feel more comfortable booking their travel further out — nearly 30 percent of recent sales are for three or more weeks in the future. More importantly, our customer satisfaction is as strong as ever.”

Go City is seeing an increase in sales as markets reopen and is representative of a wider, positive travel outlook as destinations and attractions welcome back visitors. Some destinations have already seen demand grow from where it was in 2019. By the end of H1 2021, Orlando pass sales have seen a 49 percent increase compared to the same period in 2019, while Miami experienced a 56 percent increase in sales during the same period. Go City has also recorded a return of international summer travel to New York City, with travelers from Mexico and South America boosting demand.

“As destinations and attractions continue to reopen, and as Go City expands to new destinations, we look forward to helping our customers do what they love most — experiencing more of the world that awaits,” said Owen.

Click here for more information, or to book a pass with Go City.