Love London is the latest chapter of the Mayor’s Let’s Do London campaign and highlights some of the many unique things to love about life in the capital. The campaign aims to capture and remind people of what makes London one of the greatest cities in the world.
An ode to the city in the form of love letters will take over media, including the world-famous Piccadilly Lights, posters and screens across the city, cinema, radio, press, online and social media adverts, as people are invited to ‘make a date with London’.
New film, art and nature trails are part of the Mayor’s campaign to encourage Londoners to make the most out of many discounted and free things to enjoy in the city.
A new photography competition is also being launched in partnership with Time Out to encourage Londoners to share what they love about the capital, with the winners set to receive one of five exclusive experiences in the city and their photo featured on Piccadilly Lights.
The campaign has been encouraging people from London, the rest of the UK and around the world to visit Britain’s capital following the devastating impact of COVID-19 on its retail, cultural, hospitality and leisure industries.
Last year, the biggest domestic tourism campaign the capital had ever seen generated an additional £81m in expenditure and 330,000 more overnight visitors to the city, giving London’s economy a much-needed boost. Earlier this year, the Mayor extended this campaign with a £7m investment to encourage international tourists back to London.
The Mayor of London, Sadiq Khan said, “There is so much to love about London with our incredible cultural attractions, world-class shops, bars and restaurants, and, most importantly of all, the fantastic people who live here.
“That’s why London is the greatest city in the world and I’m proud my Let’s Do London campaign is encouraging everyone to enjoy the many varied and unique experiences our city has to offer.
“I’m delighted that my tourism campaign has already generated tens of millions of pounds for our economy and attracted hundreds of thousands to our city and I want to encourage even more people to make the most of our capital as we build a better London for everyone.”
Click here to learn more about upcoming events in London.