Love to Visit raises £2.1 million from investors

Lovetovisit has raised £600k from its founders and £1.5m from angel and corporate investors, including £250,000 from Zip World to corner the UK domestic travel market.

Further raises will follow as plans to launch in the UAE first half of 2023 and in the US end of 2023, aiming to grow monthly users to 10 million by the end of 2023.

Launched in early 2022, is a digital platform removing the friction between discovering and booking days out and ‘things to do’, allowing consumers to browse and book thousands of attractions, experiences, activities, theatres and events without having to leave the platform or pay membership fees. The platform also offers smaller businesses and experiences the ability to digitise ticket sales and has been dubbed as the ‘Uber Eats’ for the UK tourism and leisure industry.

Fed Pereira, CEO of said, “We already have the largest bookable inventory of ‘things to do’ in the UK. Now with Zip World’s investment we can continue our growth and maximise opportunity in the £24 billon UK consumer market. Ultimately it will lead to an increase of bookings across the industry, exposing audiences to more ‘things to do’ inspiration than ever before.

“It’s fantastic to have support from Zip World given their position and standing in tourism. Both our businesses are ambitious and forward thinking so it’s a great match. It also gives us an incredible wealth of experience and business acumen to tap into at Zip World.”

Sean Taylor, Founder and President of Zip World said, “The partnership is a clear statement from Zip World Group about how we see the future of domestic tourism and the importance of tech innovation and strong digital content. Consumers want choice, they want discovery and booking to be simple, and they want the online experience to be fun – that’s exactly what offers.

This a great example of two innovative Welsh companies working together and we’re really excited about its potential. We’ve been investing significantly in Zip World to cement our position as a world-class attraction group and now, through this partnership, we’re investing in the future of the domestic tourism industry.”

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