and Tourism Exchange Great Britain (TXGB) announce partnership and TXGB partnership and TXGB partnership

Tech start-ups and Tourism Exchange Great Britain (TXGB) have announced a new partnership for the ‘things to do’ sector.

The partnership aims to remove fragmentation from the ticketing landscape, digitally enable smaller businesses and experiences, and increase bookings across the industry. It aims to significantly impact the travel sector by connecting new consumer audiences to more attractions, experiences, activities, theatres and events. and TXGB use innovative API technology, meaning any attractions and experiences that want to connect with them, can do so without the long and costly process of changing ticketing systems. By absorbing the 2.5% booking fee, is offering its partners an easy and flexible way to connect to their channel.

Visitors normally book tickets to attractions when already in the destination. However, external factors such as weather or loss of consumer interest can significantly impact the number of tickets sold, putting businesses under pressure. The new partnership will increase the inventory available via, and allow destination websites to offes the largest inventory of ‘things to do’ and achieve ticket sales for attractions and experiences much earlier on in the consumer journey, reducing the impact of external factors and levelling off the peaks and troughs.

Andy Peacock, Communications Director at said, “The more consumers see your brand and product, the greater chance of a sale. The easier you make it for people to buy something, the more they will buy. This is exactly what this TXGB and partnership does and why it is so important for the ‘things to do’ sector.”

James Berzins, Managing Director at TXGB said, “The UK tourism industry is full of dedicated people, amazing places and authentic products. We can see the team at share our passion for giving consumers what they want and enabling smarter destination marketing. Beyond this, our partnership is a demonstration of collaboration to create mutual value by driving change and prosperity in the sector.”

Andy Peacock added, “This partnership gives experience providers a low-cost entry to market and significantly reduces marketing risk and spend. It gives providers the opportunity to be seen by a much larger digital audience and makes it easy for consumers to buy tickets how and when they want to. And by absorbing the TXGB 2.5% booking fee, is offering a simple route to connect with us. With the cost-of-living crisis impacting visitor numbers and ancillary spend, this partnership will bring a welcome boost to ticket sales.”

TXGB and will use established links with Destination Management Organisations and Direct2Consumer networks to substantially increase the bookability of ‘things to do’. As well as giving a much needed ticket sale boost to new and established attractions and experiences, TXGB and can also help them digitalise.