appoints Patrik Oqvist as Non-Executive Director

Patrik Oqvist
Patrik Oqvist has appointed travel and ecommerce expert Patrik Oqvist as its first Non-Executive Director to the Board.

Mr Oqvist has over two decades of experience driving high-growth ecommerce businesses. As Chief Marketing Officer for leading used-book retailer, World Of Books, he delivered a successful private equity exit. He has previously established and held the position of Managing Director of Viator Europe, the tour and activity booking platform.

Mr Oqvist said, “I am incredibly excited by the potential for across the globe. The things to do sector is ready for innovation, and by bringing more choice and greater convenience to families booking days out, we’re perfectly positioned to capitalise.” CEO Fed Pereira said, “Patrik’s experience and skills, along with his detailed understands of our purpose, make him a great fit for the company.

“Busy families need to be able to find and book things to do quickly and easily on their mobile phones, but for years that’s been a struggle. makes it simple. Our massive inventory is 88% exclusive to us and tickets bought are instantly emailed and sent by text to customers. Patrik’s strengths in ecommerce, growth, customer-focus and marketing will make a real tangible impact and help us communicate that message clearly to people.” has continued its rapid progress since taking on £2.1 investment in 2022, and passing £400,000 of bookings in April 2023. The company now has international expansion in its sights with a Dubai launch scheduled for later this year.

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