Mountain Goat Tours has announced a refreshed brand and a new website. Built on over 50 years of guiding visitors through UK landscapes, this evolution stays true to Mountain Goat’s mission, which is connecting people with the places, stories, and heritage that make each journey unforgettable.
Mountain Goat has reimagined its digital experience with help from local company Two Stories, to better serve today’s traveller. The new website offers a seamless, mobile-first booking journey, making it easier for customers to plan their next experience.
The Full-Day Hadrian’s Wall & Northumberland tour will return for 2026. Departing from Windermere and Keswick, this journey travels to the edge of the Roman Empire, with guided stops at Vindolanda and some of the most dramatic stretches of this UNESCO World Heritage Site.
Also, new for the season, Mountain Goat includes a North York Moors afternoon tour from York. Timed to capture the changing light across the heather-clad landscape, the experience goes through historic villages such as Goathland and Helmsley, revealing a quieter, more atmospheric side of the region.
Every journey continues to be led by knowledgeable driver-guides and travelled in small groups, in luxury vehicles designed to reach the narrow lanes and hidden corners. It’s this thoughtful, immersive, and responsible approach that allows guests to go beyond the guidebook, supporting local communities while experiencing the UK in a more meaningful way.
Asia Connor, Sales & Marketing Manager at Mountain Goat, said, “Our investment in a new website and refreshed brand identity reflects how traveller expectations continue to evolve. We’ve focused on enhancing the end-to-end experience from a more intuitive path to purchase through our new website, to a rebrand that marks an exciting new chapter for Mountain Goat, bringing together our heritage and experience with a more modern, forward-looking approach as we continue to grow and improve. A big thanks to Two Stories for working with us on this journey.”
For more information on Mountain Goat Tours, click here.
