Naomi Campbell opens exclusive Fashion For Relief charity pop-up store in Westfield London

/© John-Paul Pietrus

Naomi Campbell is launching her exclusive Fashion for Relief charity pop-up store in Westfield London ahead of the festive season to raise funds for education and employability programmes for young people. The designer pop-up will stock bespoke and limited-edition pieces donated by the global fashion brands, Naomi’s celebrity friends, as well as items from her own wardrobe.

The Fashion For Relief pop-up store, located at the heart of Westfield London – The Atrium, will be open to the public from 27 November until 8 December 2019. This is Naomi’s fourth fashion pop-up store with Westfield London, with the first one opening its doors 10 years ago. Coveted items on sale which include bespoke Alexander McQueen t-shirts, CHROME HEARTS Fashion For Relief silk scarves, as well as fashion pieces by Gucci, Alaïa, Vienne Westwood, and more.

Visitors will not only be able to shop the best fashion pieces but throughout the week, a host of activities will take place at the pop-up including presentations from upcoming designers.

Fashion For Relief was founded by Naomi in 2005, where the charity has raised millions for disaster relief and humanitarian causes around the world. The charity is dedicated to improving the lives of those living in adversity by uniting the fashion industry as a force for good. The main focus of this year’s Fashion For Relief fundraiser is on education and employability programs, including the Mayor’s Fund for London. This is also a key focus for Unibail-Rodamco-Westfield centres which supports a number of employment and training schemes for Londoners and currently generate 32,000 jobs in the capital.

Naomi Campbell said, “It’s truly a pleasure to be partnering with Westfield London again to launch our fourth Fashion For Relief designer pop-up store. This is a unique opportunity for everyone to get their hands on some really special fashion pieces at accessible prices. Whether you are shopping for Christmas presents or just treating yourself, you can do so here knowing that the money is going to help improve the futures of young Londoners.”

Myf Ryan. CMO Europe and Group Director of Brand and Strategic Marketing for Uniball-Rodamco-Westfield said, “We are absolutely delighted to be working with Naomi Campbell and her Fashion For Relief charity for the fourth time, to support the worthy causes that are helping so many people’s lives. We have seen great success with the previous Fashion For Relief pop-up shops, in 2014 we raised £65,000 and the entire store sold out in seven days. This year, the designer store will be bigger and better with hundreds of designer pieces on sale, and a great schedule of interactive events to give shoppers an amazing in-store experience whilst purchasing the perfect festive party dress or Christmas present for their loved one. All in the name of great cause.”

To find out more information regarding Westfield London and Fashion For Relief, please visit the website.