Visit Greenwich, the DMO for the Royal Borough of Greenwich, has been successful for the second year running in its bid for VisitEngland funding to deliver an Escape the Everyday campaign.
Presenting London with a twist, the Greenwich and The City campaign will run to the end of June to encourage UK residents to book Greenwich and the City of London as a place to take a break this year and experience a fresh perspective of the capital.
The campaign aims to position Greenwich as a base for a short break, enjoying the best of both worlds of Greenwich and the City of London, including inspirational content and bookability for experiences in the Royal Borough of Greenwich, the City of London as well as London’s other Royal Boroughs and World Heritage Sites.
The river Thames will play a vital role as an exciting and easy way to experience London and get about between places. The region’s royal heritage will feature and will also play on ‘royal’ as offering VIP/red carpet experiences.
The campaign targets 25-44 year olds based in the UK with no children in the household in the South East of England, who want to feel excited about the unmissable events in this Platinum Jubilee year; who want to feel good about the sustainable choices they make when taking a city break; and want to feel connected and make up for lost time with the family and friends they haven’t been able to see.
Barrie Kelly, Chief Executive at Visit Greenwich said, “We are delighted to be just one of only 11 destinations across England to have been successful in bidding for VisitEngland Escape the Everyday funding. The funding from VisitEngland helps us to relaunch Greenwich with a strong and targeted digital marketing campaign to attract younger audiences that are looking for new experiences and places to reunite with friends and family. The Royal Borough of Greenwich has a wonderful mix of old and new, traditional and exhilarating. If you then add in destinations that are easily reached by river, like the City of London, then we offer an incredible short break for anyone looking to see London with a twist.”
VisitEngland Director Andrew Stokes said, “VisitEngland is very pleased to be delivering this fund to support destinations locally as they align their activities to our national ‘Escape the Everyday’ campaign, encouraging more people to discover the fantastic array of tourism products on their doorstep and further afield.
“With the slower return of international tourists, now is the time to visit our wonderful cities and remind ourselves why they are such a draw. The funding will also support local businesses who have been working so hard to welcome visitors back and provide a stand-out experience.”