Prioticket has announced a new partnership with Great Days Out UK, the family days out guide covering hundreds of attractions and activities across England, Scotland, Wales, and Northern Ireland.
As part of the partnership, Prioticket is providing Great Days Out UK with a whitelabel booking widget built on its distribution API. Visitors continue to search, compare, and book days out directly on the site as before, with Great Days Out UK now able to make full use of Prioticket’s connections linking operators and booking systems across the UK.
Great Days Out UK has spent years building an audience of families looking for things to do in every region of the country, from London and the South East to Scotland and Northern Ireland. Plugging that audience into Prioticket’s distribution API gives Great Days Out UK a much wider base of UK supply to draw on, without changing the booking experience visitors already know.
The whitelabel widget itself sits quietly in the background of the Great Days Out UK site, but what it connects to is significant. Through Prioticket’s distribution API, Great Days Out UK draws on inventory from the many reservation systems and aggregators already connected to Prioticket, all through one integration rather than a series of individual ones.
This approach reflects the same open connectivity principles behind Prioticket’s supplier and reseller network more broadly. Rather than negotiating and integrating with individual attractions one by one, Great Days Out UK now has a single connection into a growing pool of UK supply, with new operators able to be added over time as Prioticket’s connected network expands.
As part of the partnership, Great Days Out UK visitors can continue booking tickets for attractions and activities across all 12 of the site’s main days out categories, including theme parks, animal and wildlife parks, historic houses and castles, water activities, and adventure activities, now with a wider base of UK supply behind the booking flow.
Ramon Vrieselaar, VP Sales and Partnerships at Prioticket, said, “Great Days Out UK has built genuine reach with families looking for things to do across every corner of the country. Giving them full use of our connections across the UK means that reach now sits on top of a much wider base of supply, without visitors noticing any change in how they book. It shows how our connectivity work benefits inspiration sites just as much as it does suppliers and OTAs.”
Angela Goggins, CEO of Redu Group, owners of Great Days Out UK, said, “Great Days Out has an ambitious growth strategy, and Prioticket will play a key role in helping us scale our ticketing offering across the UK. Combined with our existing social audience of more than four million UK families, their extensive connectivity gives us the opportunity to connect more attractions with families actively looking to plan and book their next day out. We are excited to grow this partnership and establish Great Days Out as a leading sales channel for the UK visitor attractions industry.”
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