UK tourism supplier businesses are invited to register for the VisitBritain China and Northeast Asia Mission, set to take place in Chengdu from 26 – 28 November 2025.
Attendees will take part in a series of one-to-one pre-scheduled appointments with selected buyers from China, Japan and South Korea who are actively selling Britain. Seminars and networking opportunities will also take place throughout the event, in addition to hosted dinners with Chinese, Japanese and South Korean buyers.
VisitBritain’s latest forecast sees the UK set to welcome 768,000 Chinese visitors in 2025 with a projected spend of £1.5 billion, 389,000 Japanese visitors with a projected spend of £443 million, and 254,000 visitors from South Korea with a projected spend of £274 million.
Rates for primary delegates are £4,500 + VAT inclusive of three nights; accommodation, meals throughout the mission and access to the full programme. Secondary delegates can attend at £3,000 + VAT with a shared meeting diary.
Registrations close on Friday 16 May – click here for full details including eligibility criteria and the application link.
