Salisbury hosts global tour operators for Discover workshop

Discover Salisbury Cathedral
Discover Salisbury Cathedral

Earlier this month UKinbound’s tour operators attended a two-day Discover Salisbury workshop organised in partnership with VisitWiltshire, England’s Great West Way, and local Salisbury businesses.

15 tour operators specialising in a range of markets including Europe, the USA and the Far East visited a number attractions in the city and surrounding areas, including Salisbury Cathedral and Magna Carta, Stonehenge, Salisbury Museum, Mompesson House, Arundells, and the Rifles Wiltshire and Berkshire Museum, and sampled the city’s restaurants, shops and pubs.

The group also took part in a B2B workshop which saw 300 one-to-one meetings take place between the tour operators and local tourism businesses. The aim of the event was to facilitate new business relationships between buyers and suppliers with a view to creating more bookable product to increase visitor numbers and grow the value of the region’s visitor economy.

The event also included a presentation from VisitBritain who shared visitor statistics and insights with the delegates, and UKinbound CEO Joss Croft spoke to local channel That’s Salisbury TV about the workshop and bringing new tourism opportunities to the region.

“We’re delighted to have had the opportunity to showcase what Salisbury has to offer to tour operators from around the world at the event. The positive response from local tourism businesses has been great and we are certain the delegates were impressed with the scope and the quality of what the city and the surrounding area has to offer,” said Florence Wallace, Travel Trade Manager.

“The event is part of our broader commitment and wider strategy to work with the travel trade to help develop additional bookable product,” she added.

Joss Croft commented, “We’re delighted to have hosted our first ever Discover Salisbury workshop in the city. Salisbury has a rich and diverse tourism product and bringing our members here enables them to develop new commercial opportunities and discover more about this fantastic city and the beautiful areas that surround it.”