Scotland Distilled, part of Diageo Scotland Brand Homes, has launched as a new trade-facing brand identity, bringing together a collection of Scotch whisky visitor experiences under one unified platform.
Created to support the travel trade and distribution partners, the brand provides a clear, cohesive gateway to some of Scotland’s whisky destinations. Scotland Distilled will serve as a central hub for trade engagement, product updates, and commercial collaboration across its portfolio of experiences.
The new brand has been developed to simplify how travel partners access, promote, and package premium whisky experiences across Scotland. Under the Scotland Distilled identity, trade partners will find streamlined resources, sales tools, and marketing assets designed specifically to support the B2B market.
The portfolio includes visitor attractions such as Johnnie Walker Experience in Edinburgh, Blair Athol Distillery in Pitlochry, Royal Lochnagar Distillery near Balmoral, and Lagavulin Distillery on Islay – each offering immersive and authentic Scotch whisky experiences rooted in heritage and craftsmanship.
By creating a dedicated trade-facing brand, the business aims to enhance clarity, consistency, and efficiency in communications while supporting partners with tailored content, training, and commercial opportunities. The brand will also enable closer collaboration with tour operators, DMCs, and wholesalers seeking curated Scottish whisky experiences for international visitors.
Scotland Distilled provides a unified platform that celebrates Scotland’s distilling heritage while delivering commercially focused solutions for the trade.
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