Audience2Media has announced the launch of its new proprietary True technology suite, designed to improve measurement and accountability in influencer marketing. The launch addresses growing demand for more effective campaign measurement as brands continue to invest in creator marketing.
The new True suite – comprising TrueExperts, TrueContent, TrueVoice and TrueAction – moves influencer marketing beyond inflated reach and surface-level engagement, replacing it with verified expertise, authentic storytelling and measurable outcomes.
TrueExperts curates the top 100 influencers across sectors, including visitor attractions, entertainment, food & beverage, travel, lifestyle, finance, tech and health & beauty. Using Impact, creators are ranked based on a 95% score across credibility, audience affinity, and true reach, achieved by deduplicating followers to eliminate false scale.
TrueContent shifts influencer marketing away from disposable posts and into high-quality, long-form and episodic storytelling. Co-created with trusted voices, the content is designed to inform, entertain, and build lasting audience relationships, turning campaigns into brand assets that compound over time rather than vanish after 24 hours.
TrueVoice amplifies nano creators and everyday voices at scale. Impact identifies the largest real audiences in specific locations, enabling brands to activate community-driven campaigns in which relatability consistently outperforms celebrity reach.
TrueAction – launching in March 2026, will address the industry’s biggest gap: performance. Currently in beta testing with select clients, the solution will help link authentic influence directly to measurable business outcomes. By enabling low-risk campaigns that prioritise ROI, accountability, and efficiency, not vanity metrics, TrueAction will give early adopters a clear advantage in shaping the next phase of influencer marketing.
Lim Fang Han, Head of Influencer Marketing at Audience2Media said, “Influencer marketing has reached a tipping point. Brands aren’t asking for more creators anymore; they’re demanding answers that drive real business results. With Impact, we connect trusted experts and authentic voices to measurable outcomes. This is influencer marketing for brands that want to lead the next phase, not repeat yesterday’s playbook.”
UKinbound members can get a free consultation on how Audience2Media could boost their 2026 influencer marketing. Contact Rupert Bean for more information, or learn more here.
