Shakespeare’s England has welcomed two new recruits to its Stratford-based team to help grow their marketing and communications activity.
Ruth Webb has been appointed as a Digital Marketing Executive and Kate Varvedo will be working on Shakespeare’s England’s digital presence through its website.
Ruth has a long history in digital marketing in the tourism and heritage sector, having worked at the National Trust for over 12 years, a role she will continue alongside her work with Shakespeare’s England.
Webb also brings historical knowledge to the team, having received an MA in Museum Studies at the University of Newcastle-upon-Tyne and going on to work as a tour guide at Shakespeare’s New Place in the town, giving her in-depth knowledge of Stratford’s renowned history. Ruth leads the DMO’s social media presence, promoting members and highlighting the key events taking place across Warwickshire.
Kate Varvedo, who is re-joining the Shakespeare’s England team after having previously worked as the Marketing and Communications Manager, brings with her more than 20 years of experience with marketing communication and business development, having gained experience in the events and tourism sectors, working with businesses across the region.
Varvedo has since set up a freelance marketing consultancy for tourism, events businesses and service providers and will be helping to create Shakespeare’s new website launching this year.
Helen Peters, CEO of Shakespeare’s England said, “We are starting 2020 with a strong team in place to continue our work in promoting the region as a top tourist attraction. Both Ruth and Kate bring with them a vast amount of experience in the travel and tourism industry, which allows us to further spread the word about the region and help to continue promoting our members.
“Warwickshire has such a rich history and an impressive offering of top attractions, hotels and restaurant which continues to drive large visitor numbers every year.
“The tourism industry in the region employs over 13,000 people and is worth over £700 million which is why our work in continuing to drive these figures upwards through promoting the area is so crucial.”
For more information on Shakespeare’s England, please visit the website.