Visit Buckinghamshire & The Chilterns have been working in partnership with Buckinghamshire New University on two creative projects to put Buckinghamshire’s visitor attractions on the map.
Part of students’ degree courses, the first project was with the university’s School of Media Creative industries, using students’ expertise to create a short promotional film, highlighting the best tourism product for visitors to discover in the county.
The second project involved students from the School of Aviation and Security, with a brief to create a tourism itinerary in each of the two areas: TV, film and literature, and an accessible-for-all itinerary, which are now published on the Visit Buckinghamshire & The Chilterns website.
Coinciding with the summer holidays, the DMO hopes the launch of the two creative projects will help attract more visitors to the region.
Lucy Dowson, Tourism Development Manager for Visit Buckinghamshire said, “We are delighted to work in partnership with Buckinghamshire New University and their students on these two initiatives to raise the profile of our visitor attractions in Buckinghamshire.
“The tourism sector is a major player in the Buckinghamshire economy, with approximately 2,300 businesses employing 23,000 people. More than £729 million is spent locally each year as a result of 10 million day trips a 1.1 million overnight stays in the county. These visits also support our rtailers and associated supply chains, from food producers to employment agencies.”