The Beatles Story was named the winner of both the International Tourism Award and the Large Visitor Attraction of the Year at the Liverpool City Region Tourism Awards. The awards recognise performance across the region’s £6.25 billion visitor economy and highlight organisations that demonstrate strong visitor service, operational quality, and engagement.
The Beatles Story team were presented at Liverpool Cathedral, alongside worthy shortlisted finalists such as Knowsley Safari, Museum of Liverpool, National Trust, and Liverpool Cathedral. The award-winning Beatles Story at the Royal Albert Dock is dedicated to delivering a fantastic experience to Beatles fans from all around the world and provides audio media guides in 12 different languages. Its international reach is strengthened by partnerships with Cavern City Tours and Liverpool Football Club, as well as a network of Brand Ambassadors spanning 21 countries.
Mary Chadwick, General Manager of The Beatles Story, said, “We are absolutely thrilled to have won in both of our shortlisted categories at these prestigious awards. The double win highlights the hard work and determination of our team in delivering a world-class experience for our visitors from all around the world. This recognition makes us feel proud to support our local visitor economy, whilst keeping the legacy of The Beatles alive for fans everywhere.”
Winners were selected through independent assessment processes designed to evaluate evidence across service quality, customer experience, and wider sector impact. Following The Beatles Story’s win in the International Tourism Award category last year, their application went on to win gold in the national Visit England Awards for Excellence. The Beatles Story, which first opened its doors in May 1990, celebrates 36 years of immersing fans in the story of The Beatles this year.
Find out more about The Beatles Story here.
The Beatles Story wins two awards at Liverpool City Region Tourism Awards
