The London Eye, operated by Merlin Entertainments Group has announced a new headline sponsorship with Lastminute.com. The sponsorship, which will officially launch from February 2020 will see a joint rebrand of the London Eye and River Cruise.
Both organisations will be building upon the exciting potential of this opportunity by investing a range of innovative and memorable experiences for guests visiting the London Eye. Alongside this, the sponsorship includes full naming rights and the iconic landmark lighting up the city skyline in the lastminute.com brand colours.
Sunny Jouhal, General Manager at the London Eye said, “We are delighted to be working with lastminute.com as our new headline sponsor. The London Eye has been an iconic and world-famous part of the city skyline for almost 20 years and is a ‘must-do’ for visitors to the capital. We are thrilled to enter a milestone year partnered with such a well-renowned brand and we have already agreed a lot of exciting plans are looking forward to bringing them to life.”
Marco Corradino, group CEO of lastminute.com said, “London is the city where it all began for lastminute.com more than 20 years ago, so we’re thrilled to announce our partnership with one of the capitals most recognisable symbols, the London Eye. We are planning many exciting things together for the people of the UK and visitors from across the globe. And we can’t wait to help make sure this unique part of the London skyline is a bit more pink from 2020 onwards.”