Leading modest fashion ecommerce site The Modist has opened its first ever European pop-up at Bicester Village, running until 24 September.
Launched in March 2017 on International Women’s Day, The Modist is the first global online destination for luxury modest fashion, dedicated to women who like to express their style in a contemporary, fashionable yet modest way. The Modist provides a destination for like-minded women looking for in-season, luxury fashion choices that respect the context of their personal style. This summer, The Modist will showcase elegant collections from its own brand LAYEUR – as well as a carefully-curated selection of sophisticated pieces from leading luxury brands – at its Bicester Village pop-up.
Ghizlan Guenez, Founder and CEO of The Modist said, “We are delighted about the collaboration with Bicester Village, a pioneer in creating retail experiences that reflect their understanding of the customer, and we are excited to expand our community through them. The Modist is dedicated to offering an elevated and relevant experience to modest dressers globally across their diverse backgrounds, and our pop-up at Bicester Village will embody that.”
Desirée Bollier, Chair and Chief Merchant, Value Retail Management said, “Ghizlan Guenez’s game-changing vision has captured the attention of a generation with women across the globe embracing the elegance of dressing modestly. We are thrilled to be welcoming The Modist’s first European boutique to Bicester Village this summer; the pop-up will allow our international guests the chance to discover The Modist’s unique edit of the world’s most exciting brands who are quietly leading the charge in modest fashion.”
The Modist is one of a number of new boutiques opening in Bicester Village this summer, joining luxury skincare brand Omorovicza and Italian shoe brand Aquazurra among others. Visitors can also enjoy new seasonal menus at Café Wolseley and Farmshop Restaurant & Cafe, ice-cream treats at Pan-n-Ice, and fruity popsicles from POPs.
Bicester Village is open until 9pm from Monday to Wednesday, and until 10pm from Thursday to Saturday until the end of August.