Virgin Experience Days has announced an evolution of its brand alongside a new campaign, Gift Anti-Ordinary.
The new visual identity and brand platform is the culmination of a 12-month strategic partnership with leading brand agency Further (previously DesignStudio), renowned for transformative work with brands such as Airbnb and GetYourGuide.
The brand’s US business, previously Virgin Experience Gifts, has also rebranded to Virgin Gifts with immediate effect.
The brand’s new expression launches alongside a bold new multi-channel campaign, Gift Anti-Ordinary, as Virgin Experience Days ramps up for a standout Christmas season. The campaign’s flagship ad is set to bring Virgin’s signature energy and irreverence to audiences across the UK.
For more information, visit virginexperiencedays.co.uk
