Often less known to the international market, the East of England is suitable for groups wanting to enjoy local food and drink and experience the East’s heritage and culture.
Within the region, Norfolk is part of the EXPERIENCE project, led by Norfolk City Council. One of its aims is to harness the experiential tourism trend, extending the season and growing sustainable and low-impact tourism activities. Visit East of England and the Broads National Park provides support to the travel trade in promoting and contracting sustainable tourism products.
Visitors to the East of England can experience iconic locations, such as Sandringham, Holkham, Norwich, Newmarket, and Cambridge, as well as going off the beaten track to experience the protected National Park and AONB landscapes.
Rob Leigh, Head of Communications at The Broads Authority said, “The wealth and diversity of unique, sustainable experiences on offer in the East of England are the envy of many other regions of the UK.
“Visitors can sample the culture and history of bustling cities and market towns and within a few minutes be immersed in spectacular landscapes with nature in abundance. The Broads National Park is home to over a quarter of the UK’s rarest wildlife and one of the most important freshwater wetlands in Europe offering travellers unrivalled opportunities to create lasting memories.”
Visit East of England have created a range of inspirational itineraries, giving an insight into the variety of products on offer, all of which are easily accessible by road, train and from the seaports, airports, and London.
The DMO is looking to work with the travel trade on developing programmes to share their directory in time for 2023/24 product planning. To learn more, please get in touch with Deborah Brookes.