Visit Greenwich launches Destination Management Plan

Greenwich London Skyline
Greenwich London Skyline

Visit Greenwich has launched the Royal Borough of Greenwich Destination Management Plan (DMP) for 2023 to 2028. The DMP demonstrates how the Borough will return to pre-pandemic levels (2019) of £1.5bn visitor spend and 17,000 jobs by the end of 2023 and sets out the priority strategic programmes between now and 2028.

100 key stakeholders and partners gathered for a welcome by Linda Drew, Chair of Visit Greenwich and keynote speeches by Laura Flanagan, Marketing Director of Knight Dragon; Sean Collins, CEO of Uber Boat by Thames Clippers; and Jacob Tilley, Public Affairs Lead at Heathrow.

The DMP sets out a clear five-year framework to generate good growth, by working within a “Destination First” mindset and enhancing the Greenwich brand at every touchpoint. Good for local communities, local people and local businesses. Over 3,000 jobs will be created over the lifetime of the plan and Visit Greenwich will work with its partners to ensure that local people have access to these opportunities.

An opening statement by Visit Greenwich CEO, Barrie Kelly reported on an exceptionally strong recovery, with a 42% increase on visitor numbers in 2022. He stressed the importance of striking the right balance to stimulate sustainable growth for all visitor economy businesses in the Royal Borough of Greenwich, to benefit local communities and residents, carefully considering prevention of over-tourism as a threat to Greenwich’s existing character and integrity, as one of the most appealing areas of London in which to live and work.

Visit Greenwich thanks all partners and stakeholders for their continued support and looks forward to working together to deliver the priorities set out in the new Destination Management Plan 2023-28.

Click here to learn more about Visit Greenwich.