Visit West has launched a new Visit Bath website, designed by Simpleview – the travel and tourism industry’s leading global provider of digital marketing systems and technologies for DMOs.
With input from Bath businesses to ensure functionality and content considerations were included, visitbath.co.uk now capitalises on ‘long-read’ content and themes, allowing easier segmentation of information that showcases the city’s year-round unique attributes.
The improved functionality and magazine-style, image-led design allows for more detailed business listings, availability searches and related searches, video content, special offers, an itinerary planning option, Google Map plotting and multiple foreign language options via Google Translate. Improving functionality for mobile users was particularly key with around 64% of views to visitbath.co.uk coming from mobiles, along with the efficiency of sharing regional databases to avoid duplication of data.
Kathryn Davis, Visit West’s Director of Tourism said, “We are thrilled to launch the new Visit Bath site with increased functionality and a new look and feel. We are fortunate to be able to call on worldwide expertise from Simpleview, along with input from Bath businesses and our own team who have significant experience in developing and delivering strong digital destinations and campaigns. The site will continue to evolve and grow with regular additions to content, particularly the blog posts, which have been so successful.”
The new website also features more opportunity for bookable product and availability from multiple channels including TXGB, HotelPlanner, Eviivo, Guestlink, Freetobook, Supercontrol, and Sykes Cottages. Viewers will be able to plan itineraries to directly match their needs with trip search options including dog-friendly, family-friendly, and accessible, as well as quickly and easily explore event listings within the What’s On section, maximising Bath’s exciting calendar of events and festivals.
An improved Instagram presence reflects the high quality of images and content shared on the Visit Bath social channels whilst the visible navigation bar allows for ease of use and journey around the site. Future developments will include installing The AudioEye Toolbar to provide web personalisation tools that allow end-users to customise their user experience to meet their individual needs.