Visit West to showcase region to international buyers


As part of plans to attract more international visitors to Britain, Visit West, the DMO for Bristol, Bath & North East Somerset, North Somerset, and South Gloucestershire is working with Visit Britain to host travel trade buyers and tour operators from around the world at the end of the month.

Over 30 buyers from Canada, Netherlands, Belgium, Italy and Spain will experience some of the highlights and key attractions within the Visit West region including The Roman Baths, Brunel’s SS Great Britain, Aerospace Bristol and Cheddar Gorge & Caves.

Kathryn Davis, Managing Director and CEO, Visit West said, “We are delighted to be working with VisitBritain, bringing representatives from several countries to the region. This gives us an incredible opportunity to show why this area is worth visiting as we rebuild our international profile following the devastating impact of the pandemic on our inbound visitor market. Working with the travel trade is critical in this, as they provide an essential link to future visitors. Both Bristol and Bath feature in the top inbound destinations according to the International Passenger Survey, welcoming more than 1m international visitors to the region in 2019.”

Patricia Yates, CEO, VisitBritain said, “We are delighted to be showcasing Britain to international buyers to drive bookings. From the beauty of our coast and countryside to the exciting variety of our cultural attractions to our world class dining and accommodation, buyers will experience first-hand the warmest of British welcomes and the outstanding and varied tourism products on offer.

“Working with the international travel trade is crucial to ensuring that they are ready to sell Britain, as well as to broadening travel itineraries, encouraging visitors to explore further and stay longer.”

International staying visitors spent more than £400m in the Visit West region in 2019, a figure that dropped to £87m in 2021. This includes spend in retail, food and drink, accommodation, travel and entertainment supporting our high streets, towns and cities. VisitBritain’s latest forecast for 2023 estimates 35.1 million inbound visits to the UK, 86% of 2019 levels and 18% higher than levels seen in 2022. Its forecast for overseas visitor spending in the UK this year is £29.5 billion, a projected record high for annual inbound visitor spend.

Click here to learn more about Visit West.