VisitBritain has announced their first ever digital tradeshow – Destination Britain North America Virtual, designed to help UK tourism suppliers promote their product to over 700 travel advisers and tour operators from the US and Canada.
Covering four time zones, DBNA Virtual will provide four hours of ‘free-flow’ meetings as well as a live chat function with agents, offering attendees the chance to interact with key influencers in real-time. Suppliers will also receive a directory of all the attending travel advisers, as well as branding according to their business needs including logo, downloadable brochures and other literature, and up to three videos.
Bookings are now open for the virtual show taking place from 6pm on Wednesday 4 March. The registration fee is $600 (no VAT), and places are limited to a maximum of 28 UK suppliers with up to two representatives per company.