VisitWiltshire has launched a social media campaign to help businesses in Wiltshire during the COVID-19 pandemic.
The DMO has created an Instagram story to be used on the social media platform to encourage people to tag the account of their favourite places to eat, grab a drink, visit and stay in Wiltshire. VisitWiltshire is asking people to share this image to their personal Instagram story and nominate friends to do the same.
The objective of this campaign is to raise awareness of businesses in Wiltshire and to drive people who are local to Wiltshire, and previous visitors, to their Instagram page. Businesses that rely on tourism will be facing financial hardship at this time and by helping to increase their online presence, VisitWiltshire hopes businesses will benefit from this activity in the future when they are able to trade again and see new customers from the local community and from new and returning visitors.
Head of Marketing Fiona Errington said, “We’re excited about launching this campaign. We hope that people local to Wiltshire as well as previous visitors will get behind this and support our businesses in a time when they desperately need our help.
“With this campaign, we want to inspire people living in Wiltshire to visit different restaurants, pubs, attractions and accommodation providers when it’s safe for businesses to open their doors again. We also want to encourage people who have visited Wiltshire previously to return and visit places they haven’t been to before. We’re also hoping to inspire people who haven’t been to our beautiful county before to do so in the future.”