VisitWiltshire launches Sustainable Travel Map

Visit Wiltshire Map
Visit Wiltshire Map

A new illustrated Wiltshire towns and villages map has been launched by VisitWiltshire, which aims to raise awareness and encourage visitors to use sustainable means of transport when visiting the county’s market towns and villages.

The pocket-sized Time for Wiltshire Towns and Villages Map is part of VisitWiltshire’s tourism recovery campaign to encourage locals and visitors alike to explore Wiltshire high streets to help boost the county’s tourism economy, and to encourage people to explore the whole of the county.

As well as providing a handy guide for visitors, the map highlights towns and villages for visitors to explore, sustainable travel options by rail and locations of vehicle electric charging points in towns, plus things to see and do, places to stay, high quality food and drink as well as the year-round calendar of events, fairs, festivals and markets on offer. It showcases 20 towns and villages that are proactively working with VisitWiltshire to attract visitors combining an eclectic mix of ancient history and modern attractions and amenities. Among the towns and villages featured are Malmesbury, reputed to be the oldest Borough in England, The National Trust village of Lacock home to historic Lacock Abbey and the cosmopolitan town of Marlborough.

Other highlights include Devizes and the nearby Caen Hill Locks, Salisbury, a Cathedral city of ageless beauty, Bradford on Avon, renowned for its stylish shops and restaurants, Corsham with its historic high street which featured in the popular series of Poldark and the downland of the Vale of Pewsey.

Fiona Errington, VisitWiltshire said, “Pre-pandemic, Wiltshire towns, villages and businesses benefitted from £1.5bn visitor spend per annum, supporting 29,000 jobs. This has fallen by 30% and with a difficult year being forecast for tourism and hospitality businesses tourism campaigns like this are essential in helping the sector and Wiltshire high streets recover. The Towns and Villages Map illustrates there’s so much that’s new and exciting to discover beyond the well-known tourist attractions. It is a great way to show both potential visitors and those already in the county what’s on offer and what makes Wiltshire special. As part of our ongoing strategic focus for Wiltshire towns and villages we’re noticing an increase in website traffic on these pages.”

Sharon Thomas, Head of Community Services, Corsham Town Council said, “We can’t wait to welcome visitors who want to discover all our beautiful town of Corsham has to offer. Everyone should make time to explore Wiltshire, and if they can do that in a sustainable way then what could be better?”

Chris Lund from Great Western Railway added, “Great Western Railway’s Great West Way Discoverer pass is a great way of travelling in Wiltshire and beyond in a more sustainable way, by joining up rail and bus travel. The pass is available online or from GWR stations and prices start from just £27.50 for a one day pass.”

The Time for Wiltshire Towns and Villages Map is available at Tourist Information Centres, accommodation providers, attractions, transport links, supermarkets/stores, coffee shops and libraries.

Click here to learn more about VisitWiltshire.