VisitWiltshire has unveiled a new video inviting visitors to Wiltshire following the easing of lockdown and to reassure them that it is safe to do so.
The one-minute video showcases what the county has to offer those seeking staycations, including World Heritage site Stonehenge, Salisbury Cathedral, the world-famous garden at Stourhead, Old Sarum – the Iron Age hill fort and original location of Salisbury Cathedral, the iconic White Horses, the Kennet & Avon Canal and Caen Hill Lock, and much more.
The video also references the VisitEngland We’re Good To Go industry standard which VisitWiltshire has adopted and promoted via its website and social media channels and which informs visitors of which businesses have made the necessary changes to comply with COVID-19 secure safety measures.
Fiona Errington, Head of Marketing at VisitWiltshire said, “We’re very proud of what Wiltshire has to offer visitors and of this video, that we feel showcases our county beautifully. Now is the right time to visit Wiltshire and we want to assure those seeking out staycations that they are welcome to explore our county and they will be met by metaphorical open arms. We hope that visitors will be reassured by the Time to Enjoy Wiltshire page on the VisitWiltshire website, which includes all the necessary information on the Know Before You Go campaign as well as the number of businesses that have achieved the We’re Good To Go status.”
VisitWiltshire has been working closely with VisitBritain during the pandemic to feed back information gathered from Wiltshire businesses in order to assist the Government in their approach to tourism. A survey of 70 businesses conducted before the 4 July reopening of tourism and hospitality businesses found that only 40% were able to do so profitably.
VisitWiltshire is urging the Government to look at offering further financial support as well as additional schemes that will support businesses in the sector long-term, which will help to see them through spring/summer 2021.
Fiona Errington added,”VisitWiltshire is very supportive of the campaigns and schemes VisitEngland and the Government have introduced to support tourism businesses. However, we are concerned with the results of our most recent survey that revealed that from the businesses that were able to open in Wiltshire earlier this month, less than half could do so profitably. We will continue to work with VisitBritain and VisitEngland and do what we can to support businesses in Wiltshire that rely on tourism.”
For more information please go to visitwiltshire.co.uk.