Westfield partners with Virgin Pure to launch water refill stations

Westfield launches water refill stations
Westfield launches water refill stations

Unibail-Rodamco-Westfield and Virgin Pure have unveiled purified water refill stations in Westfield London and Westfield Stratford City in a move to encourage the 77 million shoppers who visit the centres each year to avoid single-use plastic.

Visitors will be able to sample the brand’s popular table-top WaterBars and stay hydrated while they shop. One refill station has been permanently installed in each location, with plans to introduce another four by the end of 2019.

In-centre media screens will help direct people to the stations, where signage welcomes visitors to ‘Refill Here’ with unlimited, chilled, pure water at the touch of a button. Virgin Pure’s WaterBars remove bacteria, chemicals and toxins and reduces chlorine by 99% while retaining essential minerals like calcium and magnesium resulting in great tasting and refreshing water.

Paul Buttigeieg, Director of Commercial Partnerships at Unibail-Rodamco-Westfield said, “We’re hugely excited to launch these water refill stations in association with Virgin Pure at both Westfield London and Westfield Stratford City. This is a brand partnership that will help our visitors stay hydrated during a busy time of year in an environmentally friendly way, while showcasing Virgin Pure WaterBars to a high footfall audience.”

Tom Stazicker, CEO of Virgin Pure added, “Virgin Pure water always tastes crisp, clean and refreshing, which is why 90% of our customers tell us they drink more water once they have a WaterBar installed. We’re looking forward to keeping shoppers at Westfield London and Westfield Stratford City hydrated, while reducing plastic bottle waste.”

As part of the commercial partnership, Virgin Pure’s WaterBars have also been installed in Unibail-Rodamco-Westfield’s UK offices at each centre for company employees.