WICKED launches travel trade digital hub

WICKED launches travel trade resource
WICKED launches travel trade resource

The classic West End musical WICKED has launched an official information and services hub designed specifically and exclusively for the travel trade. The new digital resource – www.WickedTravelTrade.co.uk – provides relevant information on the award-winning musical’s tourism offerings and ways of booking.

International and domestic visitors to London continue to make WICKED their show of choice in ever increasing numbers. According to data from Encore, bookings from South Korea increased by almost 12% year on year from 2017 – 2018, making this market the musical’s second biggest after the USA, which is up over 9% year on year.

WICKED also saw year-on-year increases of more than 20% from Switzerland, Italy, Japan, Mexico, south Africa, and the United Arab Emirates.

Michael McCabe, Executive Producer (UK) of WICKED said, “As we head into our 14th year in London, WICKED is now very much part of the visitor landscape and our international audience numbers continue to grow.

“The launch of our digital resource is a testament to the incredible engagement we have received from the travel trade and an investment in the long-term future of the show.”

Jo Bachelor, Head of Sales at Encore said, “WICKED ticks all the boxes for delivering an unforgettable West End musical experience for visitors from all around the world. The global success of WICKED means that is is continually one of our top requested shows from international visitors and we’re proud to recommend it to our customers.”

WICKED is the 9th longest running musical in West End history and has won over 100 international awards, including three Tony Awards on Broadway and two Olivier Awards in the UK. The production also received a Visit London Gold Award and a Certificate of Excellence from TripAdvisor in 2018.