Wilderness Group has announced the acquisition of MV Luxury Travel (MVLT), an inbound luxury tour operator specialising in customised direct-to-consumer holidays across the UK and Ireland, primarily serving high-net-worth travellers from the United States.
Founded in 2019 by Struan Baird and Ruaridh Norton, Edinburgh-based MVLT has experienced growth in recent years and will join the Wilderness Group brands, bringing further scale and operational expertise in premium custom travel.
Wilderness Group Founder, Paul Easto said, “MVLT has experienced remarkable growth in recent years and, as part of the Wilderness Group, will bring further scale and operational expertise in experiential, tailor-made travel. We’re truly excited about the collaborative opportunities for learning, development and growth.”
Struan Baird and Ruaridh Norton, Co-founders of MVLT, added, “After six years building MVLT and its associated brands, we are excited for MVLT to have found a new home as part of Wilderness Group, a travel group we have a very high regard for. Our businesses are highly complementary, and we look forward to seeing them flourish in the years ahead.”
For further information contact Paul Easto.
