In line with English Tourism Week, a collection of Cumbrian-based businesses represented the Lake District and Cumbria at one of the UK’s biggest domestic tourism and trade shows.
The British Tourism and Travel Show (BTTS), held annually at the NEC in Birmingham, brought together coach operators and group travel organisers seeking fresh new ideas for trips, tours and itineraries for the year ahead.
Windermere Lake Cruises exhibited on the Visit Lake District/Cumbria Tourism stand alongside other popular Cumbrian attractions, including Ullswater Steamers, Muncaster Castle and Holker Hall and Gardens. The cruise company’s sister attraction Lakeland Motor Museum was also represented together with venues that took part in Cumbria Tourism’s successful Culture Campaign, which highlighted the importance of indoor historical, art and culture-led attractions across the region.
Jennifer Cormack, Director of Sales and Marketing at Windermere Lake Cruises said, “In this current climate, it’s vital that we highlight the importance of the domestic coach and group market in bringing tourism to our region. Visitor numbers are still not quite as high as they were pre-pandemic, and with household budgets squeezed tighter than ever, we need to showcase the value of travelling to Cumbria.
“By collaborating with our fellow attractions, we have an opportunity to demonstrate the full breadth of visitor opportunities in Cumbria. We’re also very excited to share with the travel trade that Trenchers, the award-winning fish and chip restaurant, will be opening on site in Bowness in July, with their first north-west based seafood restaurant on our Bowness site. Their superior quality seafood will be a valuable addition to our offering, and I envisage it will be particularly popular with the travel trade and group leisure audience. We’re looking forward to sharing this news with trade visitors to the show.”
The Cumbrian delegation showcased the breadth of the county’s tourism offering. Whether visitors are seeking to enjoy a cruise, visit a castle or historic house, see rare artwork and artefacts of significant historical value or simply hike in the hillsides. Visitors to the event were able to learn more about combined itineraries that not only take in attractions but also include lunch stops for guests.
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