Business Development Manager, Shakespeare’s England

  • Location: Stratford-upon-Avon
  • Salary: £28,000
  • Contract: Full-time, fixed-term

Shakespeare’s England, the Destination Management Organisation (DMO) for South Warwickshire and surrounding region, is looking for an experienced Business Development Manager to increase its membership portfolio, provide one to one support for the existing membership and seek new commercial opportunities.

Key responsibilities include:

  • Meet new Member recruitment targets set by the Chief Executive
  • Develop a pipeline of target businesses for potential Membership
  • To establish and maintain good relationships with members, develop and implement a regular communication programme and deliver against Members’ requirements
  • Upsell benefits to move Members from lower to higher membership levels and sell bespoke mailing opportunities, website advertising and paid-for events
  • Provide the CE with a monthly membership report and quarterly input report for the Shakespeare’s England Board Meeting
  • Making sure Members’ information on the Shakespeare’s England website is input, up to date and presented correctly
  • Manage the SE CRM system
  • Manage all aspects of administrative around new Members, supplying new Member information packs, and producing recruitment presentations and collateral
  • Act as the day-to-day point of contact for Members and the Travel Trade, both domestic and international
  • Provide the Digital Marketing Manager and Content & Digital Executive with Members’ news and events for the website, newsletters and SM posts
  • Deal with day-to-day enquiries from members, non-members, and stakeholders
  • Develop a Members Event Programme and work with colleagues on the delivery of the Quarterly Tourism Forums, face to face, virtual or hybrid
  • Manage all aspects of Shakespeare’s England’s attendance at Trade and Consumer Shows (Leisure and Business Travel)
  • Arrange Familiarisation visits for the Travel Trade to Shakespeare’s England

Key skills & experience:

  • Have a minimum of 2 years’ experience in a sales role
  • Experience in delivering and managing CRM systems
  • Self-motivated, outgoing and comfortable liaising with people at all levels
  • A reliable, committed team worker
  • Ability to work to tight deadlines
  • Good IT skills and experience of online communication
  • Excellent written and oral communication
  • Sympathetic to the needs of the inbound tourism industry
  • Able to work on own initiative, highly organised, can manage own work-load and deliver against targeted goals
  • Good presentation skills and confident addressing an audience
  • Confident in liaising with industry partners and developing partnerships
  • Proven budget management, and able to confidently negotiate contracts
  • Access to own transport, living in or within a 1-hour drive of South Warwickshire
  • Comfortable with flexible working hours

Please click here to view the full job description >> 

How to apply: please email your CV and a covering letter to Helen Peters, Chief Executive, Shakespeare’s England, [email protected].

About Shakespeare’s England: Shakespeare’s England is the Destination Management Organisation for South Warwickshire and surrounding areas, blessed with some of finest hotels and attractions in England. At its heart is Stratford-upon-Avon, the birthplace of William Shakespeare and home to the Royal Shakespeare Company. Shakespeare’s England is also home to Warwick Castle, where 1,100 years of history comes to life. 15 minutes from Birmingham Airport and 90 minutes from London, Shakespeare’s England is a must for any visit to the UK.