VisitAberdeenshire are currently seeking a Business Events Executive, who will work across a range of areas.
Key responsibilites:
- Provide destination support to conferences taking place at P&J Live and regional venues. This includes, civic reception applications, accommodation management, negotiating delegate discounts, negotiating transport offers, securing social venues, providing a city-wide partner briefing, managing site visits, providing marketing and promotional content for delegates and a dedicated conference website.
- Co-ordination of the Welcome to Aberdeenshire volunteer group in relation to large scale key business events.
- Develop a proactive working relationship with key stakeholders and venues across the city and region.
- Develop productive relationships with the VisitBritain and VisitScotland business events teams.
- Develop new business, identifying and converting sales opportunities for conferences, meetings and events for Aberdeen city and regional venues.
- Produce conference bids, proposals, and presentations to meet client requirements outlining how their event could best be delivered in Aberdeen.
- Coordinate and manage effective site inspections and familiarisation visits to promote Aberdeen as a business events destination.
- Coordinate attendance and VisitAberdeenshire representation at virtual and face to face tradeshows, exhibitions and workshops promoting Aberdeen as a business events destination and maximising return on investment.
- Create marketing collateral and digital content to promote Aberdeen as a business event destination.
- Work with the Insights and Evaluation Manager & Head of Business Development to track activity and conversions on all sales activity to demonstrate the value of VisitAberdeenshire interventions.
- Maintain the CRM database to ensure all profiles and correspondence are recorded.
- Assist with achieving commercial income generation targets.
- Prepare regular reports on activity against targets as requested by the Head of Business Development.
- Pro-actively promote the range of experiences in the region to targeted incentive travel buyers.
- Coordinate attendance and VisitAberdeenshire representation at virtual and face to face trade shows, exhibitions and workshops promoting Aberdeen and Aberdeenshire to maximise return on investment.
- Prepare and deliver effective familiarisation trips for targeted incentive buyers to promote experiences within the region.
Key skills & experience:
- Strong sales and business development acumen.
- Knowledge and understanding of the meetings and events industry.
- Sound knowledge of marketing and communications.
- Excellent communication and interpersonal skills.
- Excellent oral and written presentation skills.
- Strong networking skills.
- Excellent IT skills.
- Ability to draft concise and informative reports in line with organisational requirements.
- Minimum of 2 years’ experience.
- Experience of working in a sales and marketing environment.
- Experience of working in collaboration with a range of stakeholders to meet common goals.
- Experience of creating digital marketing content.
- Sales research experience.
- Experience in the production and delivery of presentations and client proposals.
- Experience of organising and delivering client events.
- Experience of generating and closing new business opportunities.
- Client management experience and track record of developing client relationships.
- Able to work out-of-office hours and spend time away from home as required.
- Ability to travel across the region, the United Kingdom and internationally, if required.
Click here to view the detailed recruitment pack.
How to apply: please email a copy of your current CV with a covering letter (no more than 1 page of A4) to Fiona Douglas, HR & Business Services Manager at [email protected].
