Destination Bristol & Visit Bath are seeking a Events Sales & Marketing Executive (Maternity Cover) to join the team to research and pro-actively target business events suitable for the region. To negotiate with both venues and clients to secure commissionable business. Being responsible for implementing the convention bureau’s marketing plan, managing social media channels, creation of blogs and newsletters targeting event planners. Plus, other relevant marketing activity to engage with our target audience with the aim to generate new enquires.
Key activities include:
- Researching new opportunities for the region to host conferences and business events. Pro-actively targeting sales leads to generate new enquiries
- Developing and maintaining productive working relationships with conference venue sales team, and other key stakeholders
- Managing the Meet Bristol & Bath social media channels and maximising engagement and updates on the website on a regular basis.
- Creating content such as blogs and newsletter to inspire and target audiences
- Planning and implementing digital marketing campaigns targeting business event planners
- Responding to incoming enquiries via email and by phone in a way that maximises conversion rates, distributing enquiries to venues in a timely manner and ensuring all databases are updated
- Attending exhibitions, trade events and familiarisation visits to promote the city and its public and private sector members where appropriate
The ideal candidate will:
- Have the ability to build positive working relationships internally and externally
- Possess good knowledge of the business event industry
- Have experience in effective management of business social media channels
- Have experience in managing event enquiries in a professional, positive, and timely manner
- Possess In Design skills (desirable)
- Have the ability to plan and execute digital marketing campaigns with a tight budget
- Possess good organisational skills
- Have the ability to work collaboratively and own initiative
- Have previous experience in a proactive sales and marketing role (desirable)
Please click here to view the full job description and person specification.
How to apply: Please visit BusinessWest’s website, download the full recruitment pack and complete the application forms by 12pm, Wednesday 28 April 2021.
About Destination Bristol & Visit Bath: Destination Bristol and Visit Bath are the DMOs for Bristol, Bath and the surrounding area. Bristol is regarded as the cosmopolitan capital of the West Country and the gateway to South West England. It is a vibrant city known for its maritime heritage, shopping, innovation, street art and music culture. Built for pleasure and relaxation, beautiful Bath has been a wellbeing destination since Roman times. Easily reachable by train from London, the region boasts an excellent geographical location next to the major M4 and M5 motorways perfect as a base to explore the two cities, Cardiff, Somerset, the Cotswolds and Stonehenge.
