LeShuttle are currently seeking a Head of Sales.
The Head of Coach & Trade Sales – Continental Europe is responsible for driving the growth of inbound coach and trade sales from Europe to the UK. The role focuses on building and managing high‑value partnerships with European resellers and travel trade partners, maximising sales performance, and strengthening the organisation’s market position across key European markets, including France, Germany, the Netherlands and Belgium.
Key responsibilities:
- Shape and deliver the European inbound sales strategy for the Coach and Trade division, aligned with wider commercial objectives.
- Act as a senior thought leader for inbound trade sales, promoting collaboration, innovation and accountability across the business.
- Represent the organisation at European industry events, conferences and forums to raise profile and secure new business opportunities.
- Develop and maintain strong, long‑term relationships with coach operators, travel agencies and trade partners across Continental Europe.
- Lead the creation of strategic partnerships that support sustainable growth and market leadership.
- Act as the primary ambassador for inbound coach and trade sales across European trade networks and associations.
- Provide oversight of inbound trade operations, ensuring efficiency, safety, and compliance with relevant regulatory frameworks (e.g. API, ETA, ETIAS).
- Drive continuous improvement through process optimisation, technology adoption and customer‑focused innovation.
- Own and manage the inbound trade budget, including forecasting, performance tracking and delivery against targets.
- Use performance data and market insights to identify revenue growth opportunities and manage risk.
- Lead senior‑level commercial negotiations, ensuring contracts deliver long‑term value and align with governance requirements.
- Act as the internal expert on European inbound travel trade trends, competitor activity and emerging market developments.
- Translate insight into forward‑looking strategies that strengthen competitive position.
Key skills & experience:
- Bachelor’s degree or equivalent professional experience.
- Significant senior‑level sales leadership experience (typically 5+ years) within travel, transport or a comparable B2B environment.
- Strong understanding of the European travel trade distribution landscape, particularly France, Germany and the Netherlands.
- Proven ability to build and sustain senior commercial partnerships.
- Commercially astute, analytical and results‑driven, with strong presentation and stakeholder management skills.
How to apply: Please click here to apply for this position.
