Marketing & Tour Development Lead, GeoCultura

  • Location: Remote (flexible days), UK
  • Salary: £30k-£40k pro-rata, depending on experience
  • Contract: part-time, but would consider up to full-time for right candidate

GeoCultura creates expert-led small-group tours for travellers who want to experience destinations in a more meaningful way. Their tours focus on the history, geology, nature, culture, and local stories that make each place unique, with carefully curated experiences and genuinely small group sizes. GeoCultura are a small, growing team, passionate about thoughtful travel, engaging digital content, and creating immersive experiences that inspire people to explore.

This is a new role, reporting to CEO Pam Foden, that blends operational support with creative marketing tasks. We’re looking for someone with hands‑on experience in the travel industry to support product development and help grow the business.

Key responsibilities:

  • Managing website content in WordPress and updating booking software
  • Monitor competitor activity and identify opportunities for new product ideas
  • Assist with developing new tours and refining existing products
  • Analyse customer feedback to improve tour design
  • Track performance metrics (reach, engagement, click-throughs) and provide regular insights from Google Analytics and Google Search Console
  • Assist with Google Ads campaigns and related marketing tasks
  • Support research and optimisation activities

Key skills & experience:

  • At least 3 years of experience working in a tour operator environment
  • Knowledge of, and experience in using, tour operator software
  • Very good knowledge of WordPress and experience building/editing pages
  • Confident communicator with excellent written English
  • Strong attention to detail and ability to work independently

How to apply: Please email your CV to Pam Foden.

This role requires occasional travel to West Sussex. Please apply only if you’re within a reasonable commute.