Experience Oxfordshire is the Destination Management Organisation (DMO) for the county and trading arm of the parent company Experience Oxfordshire Charitable Trust. They are the lead organisation for promoting and developing leisure, business and cultural tourism in Oxfordshire. Operating to not-for-profit principles, Experience Oxfordshire is a partnership organisation, actively engaged on a local, national and international level to grow the visitor economy.
The visitor economy is vitally important to Oxfordshire. Prior to the Covid-19 pandemic each year Oxfordshire welcomed over 30 million visitors to the County who spend £2.5 billion in the local economy which supports over 40,000 jobs – 12% of all jobs across Oxfordshire. Experience Oxfordshire work with businesses to grow and develop the visitor economy and promote Oxfordshire as a great destination to live, work, visit and do business.
This new and exciting role is ideal for an individual aspiring to progress their career in partnership relations in Oxfordshire’s visitor economy. The role will support the delivery of the Experience Oxfordshire partnership scheme and assist in the delivery of a broad range of strategic tourism development projects and experiences. Working closely with key stakeholders in the tourism and experience sector, the role is to grow the organisations partnership base and product offering.
Experience Oxfordshire are looking for a motivated person, looking to join a small team with big plans and be part of the organisation’s growth and development and wider industry continued recovery. The person must be customer-focused with excellent communication skills, well-organised with strong attention to detail, analytical, and have a willingness to learn new skills to help to grow the business.
The Partnership Assistant role will work closely with the marketing and partnership team and wider team to deliver a lucrative partnership strategy for Experience Oxfordshire that achieves the targets and sustainable growth of the partnership network of Experience Oxfordshire through retention, acquisition and income. In addition, the role will provide support to Experience Oxfordshire run services including our venues finding service and Oxford Official Walking Tours.
The post holder will administer Experience Oxfordshire’s partnership schemes, liaising with tourism and cultural businesses to ensure they gain the most from their partnership, are kept abreast of opportunities and value their partnership. To identify, engage and convert new partners and communicate across the existing partnership network to ensure that targets are met. To work with all supporting CRM systems and liaise with staff to ensure the effective delivery of partnership services.
Key responsibilities:
- Support the Marketing & Partnership Manager in the delivery of sustainable growth of the partnership network of Experience Oxfordshire through the development and delivery of an integrated partnership strategy.
- Work closely with all team members to maximise opportunities, acting as a point of contact on sales and partnership matters both internally for staff and externally for partners.
- Work with the team to build and maintain relationships with partners providing support as required.
- Provide advice to individual organisations on the most appropriate ways to engage with Experience Oxfordshire to suit their needs and requirements, and ensure partners are maximising their partner benefits with Experience Oxfordshire.
- Assist the Marketing & Partnership Manager with Partner renewals and retention as required.
- Increase participation in the Experience Oxfordshire partnership scheme, drive sales and support the delivery of product development initiatives.
- Support the growth of partnership income levels and relevant income generating opportunities.
- Pro-actively sell products to new and existing partners to achieve and exceed monthly and annual targets, maximising new business opportunities.
- Support the Marketing & Partnership Manager in ensuring benefits offered and services delivered are fit for purpose and at the right level, reviewing these on a regular basis.
- Undertake partnership administration and develop and maintain a partnership database and Dynamics365 CRM system for all partners, stakeholders and prospective partners, ensuring key communications and service records are kept up to date and available to all staff.
- Undertake desk research on lapsed and potential new partners.
- Monitor partnership income, ensuring targets are met and exceeded.
- Work with the marketing team to ensure all partner activity is logged and provide partnership activity reports as directed by the Marketing & Partnership Manager.
- Work with partners to encourage affiliation sales of Oxford Official Walking Tours and an understanding of our venues finding service.
- Assist on the delivery of Experience Oxfordshire Partnership events throughout the year and attend events as required.
- Represent Experience Oxfordshire at partner meetings, workshops and webinars where appropriate.
- Continuously provide high levels of customer service and communication across our partnership and stakeholder network.
- Assist with the delivery of partnership projects and initiatives.
- Ensure accurate recording and collation of data to produce business and partner specific reports.
- Ensure all data is handled sensitively and in accordance with General Data Protection Regulation (GDPR).
- Carry out all duties in line with Equal Opportunities policies in operation.
- Undertake any such duties commensurate with the post as may be required.
How to apply: To apply for the role, email your CV along with covering letter stating why you believe you are suitable for the role to [email protected]. Please note CV’s without covering letters will not be considered.
