West Midlands Growth Company is recruiting a Tourism Marketing Manager to join the team ahead of the Birmingham 2022 Commonwealth Games.
Birmingham 2022 is a golden opportunity not just for the West Midlands but for the UK. With a third of the world’s population tuning in, this is a chance to show that post-EU Exit Britain is open for business, to support economic recovery from COVID-19 and to provide a shop window for Britain’s economic engine.
London 2012 and previous Commonwealth Games demonstrate the potential to drive tourism, trade and investment alongside the sport and culture. Funding has been secured to deliver a major programme to attract visitors, investors and events to the West Midlands and the UK and grow export opportunities. This will be delivered in partnership at regional and national level, with funding secured in the Spring 2020 Budget and match funding from the West Midlands Combined Authority (WMCA).
A central programme team supports the programme delivery partners (West Midlands Growth Company (WMGC), Department for International Trade (DIT) and VisitBritain (VB). Based in central Birmingham at the WMGC offices on Centenary Square, the team will delivery cross-cutting activity and ensure integration within the programme, with the Birmingham 2022 Organising Committee (OC) and with relevant regional / national initiatives.
The programme has a core set of markets (UK, Australia, Canada, India, Singapore and Malaysia) and audiences including Commonwealth leaders, investors, event organisers and leisure visitors. Alongside the core budget, the programme will be amplified through working with sponsors, with IP forming part of their rights packages. The primary markets for the tourism programme are the UK, Australia, Canada, and India.
The Senior Tourism Marketing Manager is responsible for the strategic direction, planning and delivery of programme-specific campaign and marcomms development activity, and business as usual through leisure and business website and social media channels. The breadth of destination marketing will be covered by this role, from strategic relationship development, B2C and B2B marketing, domestic and international campaign management, brand application, trade and press events, press and PR, website and digital development and management and social media strategy.
Please click here to view the full job description and person specification.
How to apply: Please apply through the Gleeson Recruitment website and attach your CV by Monday 5 July.
For further enquiries please contact Ben Williams: [email protected].
