UKinbound appoints Nathan Alemany for northern expansion

We are delighted to announce the appointment of Nathan Alemany as our first ever North of England Business Development Manager. Part of UKinbound’s strategic development to grow UKinbound’s northern footprint, Nathan will initially be harnessing opportunities across Chester and Cheshire, Merseyside, Manchester and the Lakes, with further expansions into Yorkshire and the North East planned.

Nathan brings 19 years of experience in the UK’s tourism and hospitality sector to the role. Most recently, he was Head of Marketing and Industry Partnerships at the 2018 International Business Festival, where he led the successful re-brand of the event.

Prior to this Nathan was Regional Head of Marketing EMEA at Travelport and he also spent seven years at VisitBritain as Senior Partnerships Marketing Manager, where he transformed the organisation’s partnership model.

Nathan has also held positions at the Guoman Thistle Hotels, InterContinental Hotels Group and the Liverpool Tourism Board (The Mersey Partnership).

Nathan commented, “I’m delighted to be spearheading UKinbound’s development in northern England and I’m looking forward to expanding our presence and membership base across the region.”

Chief Executive Joss Croft said, “UKinbound is committed to supporting tourism businesses across all four corners of the UK and the appointment of Nathan is an important step forward in our strategic long-term regional development plan. Tourism is a key revenue earner for many businesses across northern England and I’m confident that Nathan will drive forward our interests there.”

Jennifer, Sales & Marketing Director at Windermere Lake Cruises – who also joined UKinbound’s Board of Directors earlier this month – said, “This is great news not only for UKinbound but for tourism businesses right across the north of England. Nathan’s appointment will add real weight to our efforts to link our existing network of contacts and relationships here, with more key players in the travel industry.

“I’m really looking forward to working with Nathan on representing northern destinations and I’m extremely confident our relationship will be a massive benefit to tourism businesses here, as we continue to raise the profile of inbound tourism and highlight its importance to the UK economy.”