UKinbound appoints new Head of Public Affairs & PR

Lauren Broughton appointment
Lauren Broughton appointment

UKinbound is delighted to announce the appointment of Lauren Broughton as Head of Public Affairs & PR.

A travel and tourism public relations expert, Lauren brings over 12 years of knowledge and experience to the post. She has previously held positions at several leading travel PR agencies, working for globally recognised destinations, hotels, tour operators and attractions.

Lauren joins UKinbound from Diligent Communications, a communications consultancy that she owned and managed for the last three and a half years. She also holds a BA Hons degree in Politics from Lancaster University.

Lauren has worked closely with UKinbound for a number of years to support its PR and public affairs activities, and we are very pleased to welcome her as a full-time member of the team.

In her new role she will lead the Association’s advocacy work and engagement with Government and the media, working closely with CEO Joss Croft to ensure that members’ views and concerns continue to be represented at the highest level.

Commenting on her appointment, Lauren said, “I’m delighted to be joining UKinbound in a full-time capacity, and to have the opportunity to build upon the excellent work of my predecessor.”