UKinbound joins new campaign to help ‘Feed the Nation’

UKinbound is partnering with the UK’s leading supermarkets and their suppliers to support the #FeedtheNation campaign, helping the country to cope with the huge increase in demand for ‘essential workers’ in the food supply sector following the Coronavirus outbreak.

Thousands of workers are urgently required to support supermarkets and other food retailers and to keep the food supply chain moving. A new #FeedtheNation campaign launched by Staffline Recruitment, PeoplePlus, and their supermarket and food supply-chain partners will allow workers from sectors badly impacted by Covid-19 to transition quickly to these new roles.

Supermarkets and employers in food supply, retail and delivery are keen to recruit workers from the travel and tourism sectors in particular – as customer service skills are a common feature of the thousands of roles available to be filled. The #FeedtheNation service offers interested candidates direct-to-interview opportunities or via a government-funded two-day orientation course which is free to candidates.

Joss Croft, CEO of UKinbound said, “Workers from the travel industry have superb customer relationship skills – it is what they do day in and day out; as such, they can form an important part of the workforce required to feed our nation at this difficult time. UKinbound, as the leading trade association for inbound travel to the UK, is pleased to support this initiative.”

PeoplePlus Group Managing Director, Simon Rouse said, “It’s only right that we provide every assistance for those whose jobs have been lost or are at risk through absolutely no fault of their own. At the same time, we have all seen the alarming pictures on our TV screens and social feeds of empty supermarket shelves, meaning that we have literally had to re-define of what we think of as ‘essential services’ in this time of national crisis.

The #FeedtheNation campaign seeks to tackle both these issues at the same time: bringing highly motivated workers together with employers who are struggling to keep pace with the demand for their ‘essential services’, ensuring that the empty shelves, queues and rationing of basic produce that we have seen in recent days become a ‘point-in-time’ feature of the crisis rather than a chronic and worsening symptom”.

For more information or to apply for one of the thousands of vacancies please visit the website.