Rebecca Brooks, Managing Director of Abbey UK and Director/Owner of the Abbey Group, has been reappointed as Chair of UKinbound for a second term. She will serve from February 2027 to February 2030. Rebecca returned unopposed after nominations closed for the association’s chair election, reflecting members’ confidence in her leadership and the direction of the association under her chairmanship.
The appointment marks the first stage in establishing the 2027-2030 UKinbound board of directors. Voting for the remaining board positions is now underway, with the full board due to be announced before Christmas. Rebecca has served as Chair of UKinbound since February 2024 and previously sat on the association’s board of directors. She brings more than 30 years’ experience in travel and tourism to the role and has been a longstanding advocate for the inbound visitor economy.
As Managing Director of Abbey UK and Director/Owner of the Abbey Group, one of Europe’s leading destination management companies, Rebecca works extensively with international travel trade partners across the UK and Ireland. Since becoming Chair, Rebecca has worked closely with Chief Executive Joss Croft OBE, the secretariat and fellow board directors to help shape the association’s strategic direction and support its work on behalf of members.
Chris Ball, General Secretary of UKinbound, said, “Rebecca has provided strong leadership since becoming Chair in 2024, and I am delighted that she will continue in the role. As we look ahead to the opportunities and challenges facing our sector, her experience, industry knowledge and commitment to our members will help ensure UKinbound continues its work to support, champion and grow inbound tourism across the UK.”
Rebecca said, “It is a privilege to continue as Chair of UKinbound, and I look forward to working with the new board and our membership over the next three years. Our focus will be on ensuring UKinbound continues to deliver for members, strengthen its engagement with government and stakeholders, and champion the policies that support growth in inbound tourism. There is a real opportunity to build on the UK’s appeal as a global tourism destination, and I look forward to working with members and partners across the sector to help realise that potential.”
The new board of directors will take office in February 2027 and will help shape UKinbound’s strategic priorities for the next three years.
