What campaigns are the travel industry currently running?
Media publication Travel Trade Gazette has also launched a #savetravel campaign.
ABTA is calling for industry-wide action to ‘Save Future Travel’ – specifically by temporarily amending the Package Travel Regulation. Individuals and businesses can get involved by visiting savefuturetravel.co.uk and emailing their local MP to highlight industry asks.
The Tourism Alliance, The British Holiday & Home Parks Association and UKHospitality have been leading a social media campaign to #ProtectTourismJobs. The aim of the campaign is to raise awareness and give a voice to tourism businesses and professionals who are suffering due to COVID-19. Key areas that are being focussed on include helping ensure seasonal workers are included in the furlough scheme, broadening the furlough scheme to include essential maintenance and security staff and making sure businesses survive the winter period. You can join the conversation on twitter using #ProtectTourismJobs
Love Culture Week
As part of the Government’s ongoing Enjoy Summer Safely campaign, w/c 17 August will be Love Culture Week which will highlight museums, galleries, heritage sites, libraries, cinemas and cultural organisations.
Businesses are encourages to use the hashtag #ThrowbackThursday to post pictures from UK holidays and day trips from the past. More information and a toolkit is here.
VisitBritain Domestic Marketing Campaign
VisitBritain is planning an Autumn Staycation campaign. You can find out more and learn how to get involved here.
Duty Free Shopping Campaign
The Tourism Alliance is supporting New West End Company’s campaign to extend tax-free shopping to visitors from EU member states at the end of the Transition Period on December 31st 2020 as one of a package of measures needed to support the recovery of international tourism. Two thirds of visitors to the UK are from the EU and VB research shows that around a quarter of all overseas visitor expenditure in the UK is on shopping – which means that offering tax free shopping would be a big incentive for Europeans to visit the UK.
The New West End Company has calculated that moving to duty free shopping for EU members could add over £2.3 billion to retail and tourism sales annually and it is kicking-off the campaign with a letter from New West End Company Chairman, Sir Peter Rogers, to the Financial Secretary to the Treasury. If you would like to add your name to this letter to reflect the benefits that allowing duty free shopping would bring to the recovery of the UK tourism industry, you can read the letter here and add your company’s details to be a co-signatory by clicking here.
The Association of International Retailers has launched a campaign to get government support for retailers.